Monday, August 27, 2007

Marketing: Ready, Set, Go, Bruce!

Here's the latest advertisement for University of Canberra. I like the innovative, catchy style, although I wonder about the "stereotyping" of student life and kinda sad end (sitting in an office). What do you think? How could this ad be improved? Comment here or on on youtube.

1 comment:

beck1411 said...

Hi James,

I think that this add for UC is quiet catchy and I think that it is also appealing that graqduates worked on the ad (especially to those interested in media/ art etc fields). It gives a rushed feel to life which at a lot of times is how university students feel with assignments, work, social commitments etc although I worry that some might get the impression that there is no time for enjoyment in such a fast paced lifestyle.
I agree with you that the end perhaps is a let down. I think that the ad maybe should have shown more of the diverse jobs that you can obtain with a degree, while i get the message i cant help but think is it too steretypical in suggesting that all uni students end up in office jobs??
Interested to know the feel others get from it
Beck